As demand for temporary staffing continued its steady rise in November, according ot the American Staffing Association's monthly report, our business picked up.
Usually when we get an influx of more jobs to fill, we go straight to the newspaper. But this time, we're backing away from that and pushing digital opportunities to advertise.
Last week I started our Google AdWords campain. Although it has started out slow, it did not cost us an arm and/or a leg to try the ad platform.
Google sent me a free $100 to start advertising. It was easy to start up and the billing system is ideal because it works in the customer's best interest.
You only pay when someone clicks on your ad. Google has applications that help to optimise your ad campaign because its in their best interest to get your ad clicked on.
So it drives people to your site in the most cost efficient manner possible.
Your per click cost depends on the amount of clicks you get in a given period. Currently we're paying $.19.
The other digital initiative we're taking is advance to Facebook. I am currently designing our Facebook page, which will work much like our Twitter page, a means for forwarding employment news and job openings.
We may also start advertising on Facebook, a decision we'll make in the next few weeks. I haven't looked into too much, but Facebook advertising appears to be very similar to Google.
But because the Facebook platform requires users to compile personal profiles of each other, it may be an ever more efficient method for advertising if your clients (people you want to reach) are registered with Facebook.
Our digital media approach has been to expand our voice in as many cost efficient ways as possible. Craig's List has been our most successful application. Twitter has been our least successful.
As I learn from our experience, I'll make note of it here in the blog and in our monthly newsletter.
No comments:
Post a Comment